Crafté

Branding
2021 

Branding project in collaboration with Carmen Qiu.

Crafté is a combination of the words craft & café, playing off the word “crafty.”

At Crafté, customers can craft at the DIY workshop lab, while also enjoy the relaxing casual atmosphere of a cafe. The idea behind this brand is to provide a space for leisure where people - experienced or amateur - can create masterpieces they can be proud of.

Process Book
The process of the creation of the Crafté identity from
proposal to branding and final deliverables.